1. Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. Accelerate Product Innovation
Mobile apps open new business dimensions and opportunities because of the way they are used. You can identify new ways of resolving customer issues and fulfilling client needs. This drives innovation and gives way to new products and services.
3. Strengthen Your Brand Image
Your brand image is critical for your success. Without a mobile app, you might appear outdated and distanced from the modern trends. This can have an indirect impact on the performance and future prospects of your business.
4. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
5. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?
6. Be Where Your Customers Are
The most important people for your business are your customers. You can’t distance yourself from them. Most of your customers are avid smartphone users now. Mobile apps consume a major portion of their daily routines. Why not take advantage of this scenario?
